Mobile games are one of the most popular and profitable categories of apps in the market. However, monetizing your mobile game can be challenging and time-consuming, especially if you rely solely on in-app purchases or ads. In this blog post, we will share 3 ways to speed up your mobile game monetization and increase your revenue and retention.
1. Use Rewarded Ads to Balance Your In-App Purchases
Rewarded ads are a type of in-app advertising that offer users a reward, such as in-game currency, items, or features, in exchange for watching a video or completing a task. Rewarded ads can be a great way to speed up your mobile game monetization, as they can:
Increase your ad revenue by attracting more users to watch your ads and generating higher eCPMs (effective cost per mille)
Increase your in-app purchase revenue by creating a demand for your in-game currency, items, or features and encouraging users to buy more of them
Increase your user retention by enhancing the user experience and satisfaction and reducing the frustration and churn
To optimize your rewarded ads, you need to:
Choose the right reward for your game genre, audience, and monetization goals. For example, if your game is a casual puzzle game, you can offer extra lives, hints, or power-ups as rewards. If your game is a hardcore strategy game, you can offer premium currency, units, or resources as rewards.
Place your rewarded ads strategically in your game flow, such as at the end of a level, before a boss fight, or after a game over. You want to offer your rewarded ads when your users are most engaged and motivated, but not interrupt their gameplay or immersion.
Test and measure the impact of your rewarded ads on your key metrics, such as ad revenue, in-app purchase revenue, retention rate, and user feedback. You can use tools like Pushwoosh to optimize your ad monetization strategy using data-driven insights and automation.
2. Segment Your Ads According to Your Users
Not all users are the same when it comes to their spending behavior, preferences, and engagement. Therefore, you need to segment your users based on their characteristics and behavior, such as:
Demographics, such as age, gender, location, device, etc.
Psychographics, such as interests, hobbies, personality, etc.
Behavior, such as session length, frequency, retention, etc.
Spending, such as in-app purchase amount, frequency, category, etc.
By segmenting your users, you can speed up your mobile game monetization, as you can:
Target your ads more effectively and efficiently to the right users at the right time and place
Personalize your ads more relevantly and appealingly to the users’ needs and wants
Optimize your ad frequency and format more appropriately and respectfully to the users’ tolerance and expectations
To segment your ads, you need to:
Collect and analyze your user data and behavior using tools like adjoe or Adjust to identify and understand your user segments and their monetization potential and patterns
Create and customize your ad campaigns and creatives for each user segment using tools like [Facebook Audience Network] or [Google AdMob] to deliver the most suitable and effective ads for each user segment
Experiment and optimize your ad segmentation strategy using tools like [Firebase A/B Testing] or [Leanplum] to measure and improve the performance and impact of your ad segmentation strategy
3. Align Your Ad Monetization Strategy with Your UA Campaigns
User acquisition (UA) is the process of attracting and acquiring new users for your mobile game. UA is essential for growing your user base and increasing your revenue potential. However, UA can also be costly and competitive, especially if you rely on paid channels, such as social media, search engines, or ad networks. Therefore, you need to align your ad monetization strategy with your UA campaigns, as you can:
Increase your return on ad spend (ROAS) by ensuring that your ad revenue exceeds your UA costs
Increase your organic growth by leveraging your ad network’s cross-promotion and user acquisition features
Increase your user quality by attracting and retaining users who are more likely to engage with your ads and in-app purchases
To align your ad monetization strategy with your UA campaigns, you need to:
Track and measure your UA and ad monetization metrics, such as cost per install (CPI), lifetime value (LTV), ROAS, etc. using tools like [Appsflyer] or [Tenjin] to evaluate and optimize your UA and ad monetization performance and efficiency
Integrate and synchronize your UA and ad monetization platforms, such as [ironSource] or [Unity Ads] to automate and streamline your UA and ad monetization processes and campaigns
Test and iterate your UA and ad monetization strategy using tools like [SplitMetrics] or [StoreMaven] to experiment and improve your UA and ad monetization results and outcomes
Conclusion
Mobile game monetization can be a complex and challenging task, but it can also be a rewarding and satisfying one. By following the 3 ways that we shared in this blog post, you can speed up your mobile game monetization and increase your revenue and retention. We hope that this blog post was helpful and informative for you. If you have any questions or comments, please feel free to share them with us. Thank you for reading and happy mobile game monetizing!
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