Hyper casual games are mobile games that offer instant gameplay and have simple mechanics, such as stacking, turning, or falling. They are designed to be lightweight, addictive, and accessible to a wide audience. Hyper casual games are one of the most popular and profitable categories of apps in the market, but they also face high competition and saturation. Therefore, to stand out and succeed in the hyper casual game industry, you need to have these 5 must-have elements in your game:
1. A Catchy and Clear Name
The name of your game is the first thing that your potential users will see and judge. Therefore, you need to choose a name that is catchy, clear, and descriptive of your game. A good name should:
Be short and easy to remember and pronounce
Include keywords that relate to your game genre, theme, or mechanic
Avoid using numbers, symbols, or generic words that are hard to search or differentiate
Create curiosity and interest in your game
Some examples of good names for hyper casual games are:
Stacky Dash by Supersonic: A name that combines the main mechanic (stacking) and the genre (dash) of the game, and creates a rhyme and rhythm
Going Balls by Supersonic: A name that uses a pun and a double entendre to describe the game’s theme (balls) and mechanic (going)
Bridge Race by Supersonic: A name that summarizes the game’s objective (race) and challenge (bridge) in a simple and straightforward way
2. A Simple and Intuitive Control
The control of your game is the main interaction that your users will have with your game. Therefore, you need to design a control that is simple, intuitive, and satisfying. A good control should:
Be easy to learn and master, with minimal or no tutorial needed
Use one-touch or swipe gestures that are natural and comfortable for mobile devices
Provide instant feedback and reward to the user’s actions, such as sound, vibration, or animation
Match the game’s theme and mechanic, and enhance the user’s immersion and engagement
Some examples of good controls for hyper casual games are:
Drawing by Homa: A control that uses the finger to draw a shape, a path, or simply paint freestyle on the screen, which is fun and creative
Tapping Timing by Homa: A control that requires the user to wait and tap at the right moment, which is challenging and rewarding
Joystick by Homa: A control that uses a virtual joystick on the screen to move the character or object in the game, which is precise and versatile
3. A Unique and Appealing Visual Style
The visual style of your game is the main attraction that your users will have with your game. Therefore, you need to create a visual style that is unique, appealing, and consistent. A good visual style should:
Be colorful and bright, to catch the user’s attention and mood
Be simple and minimalist, to avoid clutter and distraction
Be distinctive and memorable, to differentiate your game from others
Be coherent and harmonious, to create a unified and polished look and feel
Some examples of good visual styles for hyper casual games are:
Attack Hole by Homa: A visual style that uses a neon and futuristic theme, with glowing and geometric shapes and effects
Race Master 3D by SayGames: A visual style that uses a realistic and detailed theme, with 3D models and textures and physics-based animations
Resizing by Homa: A visual style that uses a cartoon and cute theme, with 2D characters and objects and expressive emotions
4. A Fun and Addictive Gameplay
The gameplay of your game is the main reason that your users will play and stay with your game. Therefore, you need to design a gameplay that is fun, addictive, and replayable. A good gameplay should:
Be easy to start and hard to master, to appeal to both casual and hardcore players
Be short and fast-paced, to fit the user’s attention span and session time
Be varied and dynamic, to avoid boredom and repetition
Be challenging and rewarding, to motivate the user to improve and progress
Some examples of good gameplay for hyper casual games are:
Aiming by Homa: A gameplay that involves aiming shots, shields, machines, and more, which is diverse and exciting
Rising / Falling by Homa: A gameplay that involves gravity and physics, which is unpredictable and thrilling
Turning by Homa: A gameplay that involves turning left and right, which is simple and addictive
5. A Smart and Effective Monetization Strategy
The monetization strategy of your game is the main way that you will generate revenue and profit from your game. Therefore, you need to implement a monetization strategy that is smart, effective, and balanced. A good monetization strategy should:
Be based on data and analytics, to understand your user behavior and preferences
Be integrated and synchronized with your user acquisition and retention campaigns, to optimize your return on investment and organic growth
Be respectful and optional for your users, to avoid annoyance and frustration
Be personalized and contextual for your users, to increase your conversion and retention rates
Some examples of good monetization strategies for hyper casual games are:
Rewarded Ads by Homa: A monetization strategy that offers users a reward, such as in-game currency, items, or features, in exchange for watching an ad, which is fair and attractive
Segmenting Ads by Homa: A monetization strategy that targets and customizes ads for different segments of users, based on their demographics, psychographics, behavior, and spending, which is effective and relevant
In-App Purchases by Homa: A monetization strategy that sells users premium currency, items, or features, that enhance their gameplay and experience, which is tempting and satisfying
Conclusion
Hyper casual games are a great opportunity and challenge for mobile game developers and publishers. By following the 5 must-have elements that we shared in this blog post, you can create a successful hyper casual game that can attract, engage, and monetize a large and loyal user base. We hope that this blog post was helpful and informative for you. If you have any questions or comments, please feel free to share them with us. Thank you for reading and happy hyper casual game making!
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